On Monday Google unveiled their long awaited business pages for Google+, describing them as ‘a leap forward in building relationships between businesses and people’. The...
Measuring The Impact Of Digital – ROI and Social Media Monitoring
This is the second in a mini-series of blogs rounding up some of the key points from DigiPharm Europe 2011. This blog will look at...
Jive, Vegas and Jiveworld 11
Jive SBS (social business software) is web browser based software which facilitates familiar social media style interaction, with a strong emphasis towards features which aid...
Floundering in the Outback – Digital Pharma without a Strategy
This is the first in a short series of blogs that will look at the key discussions that came up at last month’s DigiPharm Conference...
Digital Pharma Monthly Round Up
In this months digital pharma roundup the news that can’t be ignored is that last month Facebook opened up comments on all pharma pages. This post...
Digital Pharma Monthly Round Up
This is the first post in our series of monthly round ups of all things Pharma and healthcare, focusing on issues of importance in pharmaceutical...
Google+: The Low Down
Google’s long expected second shot at taking on Facebook in the social networking world launched last Tuesday in the form of the Google+ Project. I...
HOW TO: Make the most of your LinkedIn Company Page
With over 100 million users in over 200 countries, LinkedIn is not a social network that can be ignored. Last year, LinkedIn overhauled their company...
BoonEx Co-founder Andrew Boon talks life before FaceBook, the end of Flash and the future of Dolphin
Andrew Boon is the Director and Co-Founder of BoonEx, a software development company specialising in software for communities, dating sites and social networks. He describes...
Will there be another social network that can rival Facebook?
I recently had a conversation with a friend Amy about whether any other social network could rival the beast that is FaceBook! I must admit...
7 Free Tools To Monitor Your Social Media Marketing
The importance of monitoring what people are saying about you online, shouldn’t be underestimated. There are lots of free tools out there for monitoring, measuring...
Branded Vs Non-Branded Online Communities in Pharma
The term ‘pharma’ is an oft-used abbreviation for the pharmaceutical industry, pharmaceutical companies or pharmacology in general. On the internet, pharma is most typically used...









