Mpirical
Mpirical is a leader in communications training. It offers accredited courses in the engineering, commercial and strategic aspects of mobile communications. When it came to communicating the benefits of its courses online Mpirical called NuBlue.
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The Brief
Mpirical already had a strong offline presence and wanted an online presence to match. We were asked to create an interactive website that showcased the company’s communications training courses in an immediate, easy to use way.
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The Solution
A clean, standards compliant website with dynamic drop down menus, interactive maps and an online learning zone was key to improving the user experience. Simple, minimal design would capture the brand values whilst keeping the focus firmly on content. And a powerful, integrated site search engine would ensure visitors could find and access course information easily and quickly. Additionally, we targeted specific keywords and phrases within the site content to boost search engine rankings.
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The Result
Since the launch of the new site more people have found Mpirical online, thanks to better search engine placements. The number of repeat visitors has also increased, as has the amount of time visitors spend on the site. This is a direct result of the effectiveness of the site structure, which helps visitors find what they need quickly, encouraging more of them to stay.
Project Facts
System Used: Expression Engine, Moodle
Third Party Integrations: N/A
Technologies Used: XHTML, CSS, jQuery
Services Used: Web Design and Development
Sector: Higher Education
Company Details
Company Name: Mpirical Ltd
Year Established: 2002
Interesting Fact: Mpirical have campus locations in London, Dubai, Delhi and Hong Kong.
