Nutricia
Respifor® is a product created by Nutricia, a specialised unit of international food company Danone. It supports the physical fitness and quality of life of people suffering from Chronic Obstructive Pulmonary Disease (COPD). NuBlue was asked to create a website aimed at consumers and healthcare professionals.
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The Brief
The new website needed to compliment the product design and pay close attention to the Respifor® brand guidelines. It also needed to reach its target audience of consumers and healthcare professionals, giving information tailored to each group.
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The Solution
An ExpressionEngine powered content managed website would allow the Respifor brand the scope to put its message across in a variety of ways including multimedia (videos and podcasts), images and text. ‘Blow out’ menus would enable Nutricia to add a large amount of content to the site and manage it with ease through the content management system.
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The Result
Nutricia is able to effectively deliver information about Respifor, tailored to the user. For consumers, the result is an easy to understand site aimed at helping them understand and manage their condition. For health professionals, information is packaged in a more detailed way, helping them understand the practical applications of the product. This design rich and unique website has dramatically increased the online presence of the Respifor brand amongst consumers and professionals alike.
Project Facts
System Used: Expression Engine (Multi Site Manager)
Third Party Integrations: N/A
Technologies Used: XHTML, PHP, CSS, Flash Video (JW Player)
Services Used: Web Design and Development, Video for the Web
Sector: Pharmaceutical
In working with NuBlue on the upgrade of one of our websites, I have found them to be quick and accurate in their communication, helpful in their guidance towards finishing the project and above all, they have delivered a quality site to fit our brand's image..
Company Details
Company Name: Nutricia Advanced Medical Nutrition
Year Established: 2007
Interesting Fact: Nutricia is a specialised unit of the international food company Danone.
