Making your brand stand out is always a challenge. There is constant competition from other e-retailers offering similar products, bigger brands or cheaper deals, and it can become very easy to slip into a battle of cost rather than perfecting your brand and allowing customers to come to you.
Ecommerce is the fastest growing retail market in Europe, with statistics including 27 hours a week spent online by young adults with 2.5 of those hours whilst being “on the move”; so setting up a popular and engaging brand online is a fantastic opportunity – but how to do that?
But does video really make that much of an impact?
So what type of video is available?
Top tips for video marketing:
2) Understand time scales. This is something that the production company should speak about with you during the first meeting. Creating video content can be a long process and needs time to bring in the right cast, crew and locations, as well as ensuring the script is perfect and that editors are not rushed to get a finished product. Different concepts will have different time scales but this is something that should always be discussed at the start.
3) Budget. A budget is imperative for filmmaking, but the truth is, there is no set cost for video. The cost of the video completely depends on the storyline, the location, how many cast members, the complexity of the shoot, the equipment, and more. The truth is that if you have a budget for your video, inform the company you want to work with to see if it is possible. If you do not, then explain what you want and the company will get back to you with prices.
4) And finally, be open. Standing out with video starts by standing out at the idea stage. When Adam&EveDDB (London Agency) meet with John Lewis to tell the story of a young boy and his penguin or a companionship between a hare and a bear, they understand that the emotional connection behind these stories helps to foster sales. They understand that by being open minded and telling a story, that they capture hearts who feel more inclined to shop with John Lewis. The idea does need to be carefully thought out and executed perfectly to work, but the right concept, the right budget and the best team will achieve this.