House of Watches

House of Watches is a sister brand of TH Baker, stocking over 50 bestselling watch brands including Omega, Tissot, TAG Heuer and Gucci, with international delivery to more than 40 countries.

  • House of Watches Home Page

Effective client and customer solution

They asked us to redesign their site with a fresh, engaging user experience, emphasising their product range and their focus on first-class customer service.


We worked in close partnership with House of Watches to apply a new high-end site design, which adapts its display to fit any screen size. We also added two related products sections and content-manageable ads in the site’s navigation, maximising cross-sell opportunities for our client.

Our superfast SSD hosting creates slick, seamless load times with no slowdown during peak traffic, and integration with a central hub which we created for TH Baker makes site management easier and more efficient.


A new dynamic search bar with autocomplete helps visitors find their favourite watches quickly, while an additional mini cart feature and streamlined single-page checkout with address validation makes purchases faster and easier to complete. To help establish consumer trust quickly we added House of Watches' Google Certified Shop badge to each page, and configured their checkout to take customers to their preferred payment gateway upon purchase: Ogone, PayPal Express or Amazon Payments.

Conversion Increase


Increase in Transactions


Increase in conversion Rate


Increase in Order Value