Founded in 2003, inov-8 is one of the world’s leading all terrain footwear and equipment specialists. They were looking for an agency who could become an extension of their own team, and develop a long term relationship to evolve their existing Magento 2 store.

Working together

  • Existing Magento 2 store
  • Nublue development retainer
  • Ongoing maintenance
Screenshot of website

Maintenance and repair

Inheriting inov-8’s existing Magento 2 store, we first ensured a number of priority repairs were fixed and the site was secure, up to date and running smoothly, improving site speed. We delivered initial priority projects before taking a strategic approach to the site’s continual evolution.

Initial projects

  • Priority repairs and fixes to existing store
  • Delivery of a new EU store view
  • Implementation of SagePay


Realising the bigger picture

Our expert team of ecommerce Account Managers and developers worked with inov-8’s stakeholders to determine a year-long strategy, assessing the value of each project in achieving their goals. The resulting roadmap of core projects is broken down into manageable deliverables using an Agile metholody, meaning inov-8 see results quicker.


The G-Series

In June 2018, we helped inov-8 to launch a ground-breaking new technology to the shoe industry. G-Series became the world's first range of shoes to incorporate graphene in their rubber.

G-Series Trainers

Creating anticipation

Nublue implemented an international countdown – giving users across the globe a geo-specific countdown that auto redirected to the G Series landing page upon its midnight release.

Showcasing innovation

Nublue worked with inov-8 to produce a dedicated landing page and product pages including full screen views to reveal the innovative footwear in detail, and hotspots showcasing key features.

Increased Transactions

Up by 29% following the launch of the inov-8 graphene range.

The Nublue team worked closely with the digital team at inov-8 to create a digital home for the G-Series. The objective was to create a unique online space to showcase this truly innovative line of shoes, and it's great to see this coming to life.

Melanie McKay | Head of eCommerce, inov-8

An ongoing partnership

Looking to the future

Working on a development retainer basis, our team have become an extension of the inov-8 team, strategising and working together in an Agile way towards the company’s vision. With a number of exciting projects in the pipeline, the most recent including a refresh of inov-8's homepage featuring improvements to the visual hierarchy and the inclusion of a 'Shop Instagram' feature, we look forward to continuing to evolve the inov-8 store together.

  • Emphasis on user journey
  • Intuitive functionality
  • An inspiring and seamless route to conversion
  • New Product Launch