Founded in 2003, inov-8 is one of the world’s leading all terrain footwear and equipment specialists. They were looking for an agency who could become an extension of their own team, and develop a long term relationship to evolve their existing Magento 2 store.

Working together

  • Existing Magento 2 store
  • Nublue development retainer
  • Ongoing maintenance
Screenshot of website

Maintenance and repair

Inheriting inov-8’s existing Magento 2 store, we first ensured a number of priority repairs were fixed and the site was secure, up to date and running smoothly, improving site speed. We delivered initial priority projects before taking a strategic approach to the site’s continual evolution.

Initial projects

  • Priority repairs and fixes to existing store
  • Delivery of a new EU store view
  • Implementation of SagePay


Realising the bigger picture

Our expert team of ecommerce Account Managers and developers worked with inov-8’s stakeholders to determine a year-long strategy, assessing the value of each project in achieving their goals. The resulting roadmap of core projects is broken down into manageable deliverables using an Agile metholody, meaning inov-8 see results quicker.


It’s been really exciting working with an internationally recognised brand such as inov-8. The whole team is passionate and 100% behind the brand - it has felt like we are a real extension of their own internal team. The idea that we can help evolve inov-8 to it’s next ground breaking step is fantastic!

Megan O'Todd | Senior Account Manager

An ongoing partnership

Looking to the future

Working on a development retainer basis, our team have become an extension of the inov-8 team, strategising and working together in an Agile way towards the company’s vision. With a number of exciting projects in the pipeline, we look forward to evolving the inov-8 store together.

  • Emphasis on user journey
  • Intuitive functionality
  • An inspiring and seamless route to conversion
  • New Product Launch