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Lincrusta produce the ultimate textured wall coverings, durable and luxurious. Their beautiful range is versatile and offers an array of creative options when finishing a home.
Their website needed bringing to life and had to make the transition to a full Magento ecommerce website to offer the company what was needed online.
Lincrusta’s website needed to be updated and brought in line with the contemporary, luxurious feel of the company’s brand. To do this we utilised a modern design with large images showcasing the product in use as opposed to generic product shots on a white background.
This helps bring the products to life and spark the imagination of the customer, as well as showcase the versatility of what the various wall coverings that the company offer.
In part, this project was about making Lincrusta’s website less of a brochure and more of an eCommerce experience. Key to achieving this was creating a checkout process that’s sleek, easy to use and customer focused.
Our tailormade, intelligent checkout build delivers on this as well as offering some handy features such as complex store locators for both suppliers and fitters, that redirect based on the buyers location – using Google maps.
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