T.H. Baker Group

Established in 1888, T.H. Baker are watch and jewellery retailers specialising in big brands for fashion lovers. The group joined us to update their three online stores and provide bespoke high-performance hosting to ensure smooth experiences during peaks of high traffic throughout the year.

How we helped

  • Custom Magento builds
  • High performance hosting
  • Personalised support

T.H. Baker brief

To deliver more efficient multi-site management, upgrade store features and improve traffic flows across the T.H. Baker group. Provide high-performance hosting to protect sites from crashes and slowdowns during seasonal peaks in traffic.

Our solution

Build a custom Magento co-ordination centre for TH Baker’s online presence, allowing for faster easier management of all orders, products, customers and information across the group’s sites from one central hub. Migrate to a dedicated, high-performance server with personalised support.

House of Watches brief

To redesign the House of Watches website to offer a fresh, engaging user experience, emphasising their product range and ensuring intuitive journeys to conversion.

Our solution

Design a high end responsive website, implementing improved product features, cross sell opportunities and a streamlined checkout process.

The Jewel Hut brief

To upgrade product features, design a fresh responsive site and remove barriers to conversion, including handling increased traffic, similar to T.H. Baker’s other websites.

Our solution

Apply a bespoke, responsive design that reflects the beauty of the Jewel Hut’s products, showcasing an improved product gallery, streamlined checkout with multiple payment options and update to a bespoke hosting solution.

The results

The results

T.H. Baker mobile conversions

Increased by 32.12%

House of Watches order value

Increased by 19.98%

The Jewel Hut transactions

Increased by 23%

iPhone Screen

We are delighted with the results achieved by our working partnership with Nublue. Our relationship continues to grow and this is another project we can all be proud of.

Marc Woodall - Head of Ecommerce, T.H. Baker Group

T.H. Baker

Project highlights

Enhanced product features

Displaying the quality of products is key to increasing conversions. All three sites enjoy larger product images, including 360 rotating views and a hover over feature allowing shoppers to see product information easily in a lightbox.

Cross sell opportunities

‘Complete the look’, ‘related products’ and ‘people also like’ sections were created across the sites to encourage multiple purchase, and give customers a more tailored shopping experience. Content manageable ads were added to site navigation to showcase specific products further.

Streamlined checkout

A mini cart feature, and single page checkout with address validation helps to make purchase completion quick and easy. We configured each site’s checkout to give customers options for preferred payment gateways, and finance options for higher value transactions.

All sites in the T.H. Baker Group benefit from our bespoke hosting solution, ensuring smooth performance at the busiest times.