Established in 1888, T.H. Baker is a national watch and jewellery group focussed on delivering unmatched value and service through its Magento webstores and bricks-and-mortar outlets.

  • TH Baker Home Page

Effective client and customer solution

They came to us to implement new site designs, upgraded store features, faster page loads, more efficient multi-site management and improved traffic flows, as well as high-performance hosting to protect their site from crashes and slowdowns during seasonal peak traffic.


Magento can be a complex system, especially when it’s used across multiple sites with multiple streams of data. To create greater efficiencies for our client’s team we implemented a custom Magento coordination centre for T.H. Baker’s online presence. This allows for faster, easier management of all orders, products, customers and information across the group’s sites from one central hub.


Our client needed a partner with a high degree of expertise in Magento ecommerce development, with the expertise to maximise the appeal of their product pages and increase their conversions. As part of our development work we implemented 360-degree rotating product images in the TH Baker online store, while a new hover-over feature allows shoppers to see product information more easily in a lightbox.


One of TH Baker’s main priorities was reliable web hosting for their ecommerce sites during the busy festive shopping period, when the group sees considerable traffic on a daily basis. We migrated our client to a dedicated, high-performance server, managed by us, and took care of every consideration during the move – often out of hours to ensure as smooth a transition as possible for their site. Our long-term focus on speed, performance and reliability ensures that our client’s site stays protected against slowdown and crashes during its busiest times.


An equally important consideration for TH Baker was the standard of support they received. Beyond just call centre services, the group was looking for a business partnership to supply tailored solutions, flexible resources and actively complement their business with personalised support. With our flexibility to handle emergency support requests outside office hours, we’ve been able to provide TH Baker with a supportive partnership which is responsive to their needs and the changing demands of their business – as well as supplying hosting products and services tailored specifically to them.

Conversion Increase


Increase in Mobile Conversions


Reduction in Bounce Rate


Increase in Conversion Rate

Satisfied Client

We are delighted with the results achieved by our working partnership with Nublue. Our relationship continues to grow and this is another project we can all be proud of.