The Jewel Hut

Launched in 2006, The Jewel Hut is an online jewellery retailer specialising in the best branded jewellery for fashion lovers. They came to us to redesign their site and upgrade to bespoke web hosting, specifically to handle their increased traffic around the busy festive season.

  • The Jewel Hut Home Page

Effective client and customer solution

Magento, Bespoke Reponsive Design, Ecommerce Web Development, Conversion Rate Optimisation (CRO)


As well as adding a Google Certified Shop badge to each page to increase consumer trust, and the ability to sell gift cards through the site, we also designed The Jewel Hut to be fully mobile responsive and adapt its layout to any user device. This includes a new, streamlined single-page checkout, simplifying the buying process and allowing customers to choose their preferred payment gateway. If an order total is above a certain value, customers can now also choose a finance option at the checkout.


The Jewel Hut needed a web developer specialising in Magento, and with the ecommerce expertise to present their products as attractively as possible. We upgraded their product pages to present larger imagery and 360° photos, and customers can now hover over products to view summary information in a lightbox.

Visitors can now download product size guides as PDFs and receive notifications when items are back in stock. We’ve also added new ‘complete the look’ and ‘people also liked’ sections to their online store to maximise our client’s cross-sell opportunities.

Conversion Increase


Uplift in sessions


Increase in transactions


Reduction in bounce rate

Satisfied Client

Thanks to our ongoing development partnership with Nublue we are on the verge of something quite new and exciting for The Jewel Hut. We can rest assured that Nublue will lend their expertise to our ecommerce tools and tailored hosting to enable our business to continue to grow.