Youth Sport Direct

Youth Sport Direct is the commercial division of the Youth Sport Trust – a national charity dedicated to building a brighter future for all young people. Their mission is to develop, source and select products that help customers deliver great experiences for young people.

Effective client and customer solution

Youth Sport Direct needed our help modernising their site as well as a migration to the Magento platform.

Optimised for ecommerce

By rebuilding Youth Sport Direct’s site in Magento, we were able to develop a website better geared towards eCommerce and customer journey.

To ensure a UX focused site, we put a huge amount of effort into researching the best possible design and layout for each page, using real people to test and compare various data structures and navigational layouts. We used this knowledge to inform decision making at every stage to create a website that’s easy to use and has a clear customer path to purchase.

Responsive Design

As a crucial part of the redesign, the new website features an improved aesthetic at various screen sizes making it perfect for users on mobiles and tablets.

The responsive design is integral to eCommerce strategy, ensuring the site is easy to use for the increasing volume of mobile users shopping online. It’s also regarded as an important factor for search engine optimisation.

Conversion Increase

15.98%

Reduction in Bounce Rate

51.93%

Increase in Average Duration

36.13%

Increase in Conversions

Satisfied Client

Thank you for all your hard work and efforts in bringing the YSD website to fruition. It looks absolutely fantastic, and I have had nothing but praise from colleagues inside and outside of the organisation. We love it!

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