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Soak & Sleep is a national bedding retailer, named the UK’s number one duvet brand as voted by Which? 2015. They came to us for a high-end, highly responsive ecommerce platform to increase their conversions and minimise customer dropout from their website.
Our client wanted us to enhance their existing website to make it more user friendly. Bringing their design concepts to us at the outset of the project, we then built upon their initial ideas and developed them fully into their site’s final designs. We were then to implement these designs on their site via the Magento ecommerce platform, and to refine and simplify their site checkout to streamline their customers’ shopping experience.
We provided project management, competitor research and comprehensive planning to guarantee their site was laser-focussed on its audience – and that it would provide their customers with an enjoyable, streamlined shopping experience that centred around quality and comfort.
We re-coded several front-end templates, refined down their checkout to a mobile-friendly one-column layout and removed the need for customers to provide their address twice at the checkout. We also made purchases easier for customers – adding a box for delivery instructions, a real-time address lookup tool and the ability for customers to checkout using their Amazon account.
Nublue's dedicated approach has been outstanding, and their highly motivated team have often persisted long past the point where others would have given up and gone home. We're excited to begin the next chapter for our website with them.Suzannah Taggart
Digital Marketing Manager at Soak and Sleep
Nublue's dedicated approach has been outstanding, and their highly motivated team have often persisted long past the point where others would have given up and gone home. We're excited to begin the next chapter for our website with them.
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